Pikant & Naumof Sees Human Behavior in 4D
A detailed illustration of the 4D Model Of Human Behavior is in the article below.
See Your Customers, Co-Workers and Every Person in 4D
The general belief:
Human Behavior is the outcome of a Person's Character mixed with cold-Reasoned Judgment.
Good things are done by good people, while
bad things are done by bad people.
You Know what to do ;)
We have a different (4D) perspective: Human Behavior is the result of four main Drivers
3. Physical Environment
What we perceive through our sense, how the physical environment is designed, the way in which choices are presented.
Personality traits are predictors of long-term patterns of behavior
2. Transient (internal) States
How we feel / are at the moment of behaving (e.g. hunger, bliss).
1. Social Influences
What other people arround us do and say.
The 4D Model of Human Behavior is the fundamental tool of all Pikant & Naumof Services