3 Days (20h) Thorough, Intriguing and Highly Interactive Master-Class
Diffusing a pleasant scent in a shop leads to better evaluations of the merchandise and to a (20%) sales increase.
Rearranging the food on a table increases the consumption of fruit and decreases the consumption of brownies.
Playing Classical Music in a wine shop leads to a sales increase in value, but not in volume.
Making Things Fun (e.g. the Piano Stairs) is Not necessarily a Good way of Influencing Behaviour.
Behind All the Juicy Examples of How Human Judgement and Behaviour are Influenced by the Environment there are Psychological Mechanisms at Work.
It offers comprehensive in-depth knowledge on the psychological processes behind these influences.
Get the Nudge Design Master Class and Learn about:
That most of what we do is strongly influenced by contextual factors and less by who we are,
Which are the main psychological processes behind the influences of the environment on what we do,
How transient states (e.g. hunger) have a disproportionate impact on how we think and what we do,
That apparently irrelevant elements have dramatic influences on behavior,
How behavior can be guided by manipulations of the physical environment
The Six Major Rules of Design for Behaviour.
And ... It doesn’t end here
You will Apply what you Learned by
Solving Case Studies on Designing Environments that Influence Judgement & Behavior.
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The half-a-day workshop Behavioral Design 101 introduces participants to some of the major findings in behavioral science on key factors that influence real people's behavior. It includes solving one short case on how environments can be designed to steer behavior.