Nudge Design How the Physical Environment Influences What people do and think

Nudge Design How the Physical Environment Influences What people do and think
Nudge Design How the Physical Environment Influences What people do and think

Nudge Design

How Features of the Physical Environment Influence How & What People Think & Behave

3 Days (20h) Thorough, Intriguing and Highly Interactive Master-Class

The Environment Influences
What People Do and How & What They Think
And People Don’t Even Realize It!

Nudge Design How the Physical Environment Influences What people do and think

Nudge Design: Influencing Behavior Through Design Nudge Design: Influencing Behavior Through Design

Diffusing a pleasant scent in a shop leads to better evaluations of the merchandise and to a (20%) sales increase.

Rearranging the food on a table increases the consumption of fruit and decreases the consumption of brownies.

Playing Classical Music in a wine shop leads to a sales increase in value, but not in volume.

Making Things Fun (e.g. the Piano Stairs) is Not necessarily a Good way of Influencing Behaviour.

There are hundreds of super interesting examples on

how the physical environment influences judgement and behaviour, but

 

For Practical Purposes they are Useless,
Unless You Understand How they Work.

Nudge Design How the Physical Environment Influences What people do and think

Nudge Design Influencing Human Behavior Through Design Nudge Design Influencing Human Behavior Through Design

Behind All the Juicy Examples of How Human Judgement and Behaviour are Influenced by the Environment there are Psychological Mechanisms at Work.

Bring Nudge Design to Your Team

The Nudge Design Master-Class goes far beyond listing examples of how the physical environment influences how and what people think and do. 

 

It offers comprehensive in-depth knowledge on the psychological processes behind these influences.

 

and 

Nudge Design How the Physical Environment Influences What people do and think

Nudge Design Influencing Human Behavior Through Design Nudge Design Influencing Human Behavior Through Design

It outlies Six Major Rules easy to use in the
Practice of Designing Physical Spaces
aimed at influencing what people do.

Bring Nudge Design to Your Team

Get the Nudge Design Master Class and Learn about: ​

And ... It doesn’t end here

 

You will Apply what you Learned by

Solving Case Studies on Designing Environments that Influence Judgement & Behavior.

Price for Nudge Design Master-Class 
 
For Who Is (Just) Asking: 8499 
 
For Who is Buying: 7499

Price does not include:

 

Live Sessions available Only for Clients in Europe.

Price is per session with a group up to 10 people.

Bring Nudge Design to Your Team

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