3 days (20 hours approx.)
Diffusing a pleasant scent in a shop leads to better evaluations of the merchandise and to a (20%) sales increase.
Rearranging the food on a table increases the consumption of fruit and decreases the consumption of brownies.
Playing Classical Music in a wine shop leads to a sales increase in value, but not in volume.
Making Things Fun (e.g. the Piano Stairs) is Not necessarily a Good way of Influencing Behavior.
Nudge Design goes beyond listing examples of how the physical environment influences what we do. It offers comprehensive in-depth knowledge on the psychological processes behind these influences.
Get the Nudge Design Master Class and Learn about:
That most of what we do is strongly influenced by contextual factors and less by who we are,
Which are the main psychological processes behind the influences of the environment on what we do,
How transient states (e.g. hunger) have a disproportionate impact on how we think and what we do,
That apparently irrelevant elements have dramatic influences on behavior,
How behavior can be guided by manipulations of the physical environment.
And ... It doesn’t end here
You will Apply what you Learned by Solving Case Studies on Designing Environments that Guide Behavior (Nudge).
You Know what to do ;)