Nudge Design: How Judgment and Behavior are influenced by design

Nudge Design - Psychology of Design
Nudge Design - Psychology of Design

Nudge Design

Master Class in Nudging Behavior Using Features of the Physical Environment 

3 days (20 hours approx.)

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The Environment Influences
What You Do and What You Think
And You Don’t Even Realize It!

Nudge Design How Design Influences Human Behavior

Nudge Design: Influencing Behavior Through Design Nudge Design: Influencing Behavior Through Design

Diffusing a pleasant scent in a shop leads to better evaluations of the merchandise and to a (20%) sales increase.

Rearranging the food on a table increases the consumption of fruit and decreases the consumption of brownies.

Playing Classical Music in a wine shop leads to a sales increase in value, but not in volume.

Making Things Fun (e.g. the Piano Stairs) is Not necessarily a Good way of Influencing Behavior.

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There are hundreds of super interesting examples on

how the physical environment influences behavior, but

 

For Practical Purposes they are Useless,
Unless You Understand How they Work.

Nudge Design Influencing Human Behavior Through Design

Nudge Design Influencing Human Behavior Through Design Nudge Design Influencing Human Behavior Through Design

Nudge Design goes beyond listing examples of how the physical environment influences what we do. It offers comprehensive in-depth knowledge on the psychological processes behind these influences.

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Get the Nudge Design Master Class and Learn about: ​

And ... It doesn’t end here

 

You will Apply what you Learned by Solving Case Studies on Designing Environments that Guide Behavior (Nudge).

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You Know what to do ;)