Nudge Design How the Physical Environment Influences What people do and think

Nudge Design

How Features of the Physical Environment Influence How & What People Think & Behave

3 Days (20h) Thorough, Intriguing and Highly Interactive Master-Class

The Environment Influences
What People Do and How & What They Think
And People Don’t Even Realize It!

Nudge Design: Influencing Behavior Through Design

Diffusing a pleasant scent in a shop leads to better evaluations of the merchandise and to a (20%) sales increase.

Rearranging the food on a table increases the consumption of fruit and decreases the consumption of brownies.

Playing Classical Music in a wine shop leads to a sales increase in value, but not in volume.

Making Things Fun (e.g. the Piano Stairs) is Not necessarily a Good way of Influencing Behaviour.

There are hundreds of super interesting examples on

how the physical environment influences judgement and behaviour, but


For Practical Purposes they are Useless,
Unless You Understand How they Work.
Nudge Design Influencing Human Behavior Through Design

Behind All the Juicy Examples of How Human Judgement and Behaviour are Influenced by the Environment there are Psychological Mechanisms at Work.

Bring Nudge Design to Your Team

The Nudge Design Master-Class goes far beyond listing examples of how the physical environment influences how and what people think and do. 


It offers comprehensive in-depth knowledge on the psychological processes behind these influences.



Nudge Design Influencing Human Behavior Through Design

It outlies Six Major Rules easy to use in the
Practice of Designing Physical Spaces
aimed at influencing what people do.

Bring Nudge Design to Your Team

Get the Nudge Design Master Class and Learn about: ​

And ... It doesn’t end here


You will Apply what you Learned by

Solving Case Studies on Designing Environments that Influence Judgement & Behavior.

Bring Nudge Design to Your Team

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The half-a-day workshop Behavioral Design 101 introduces participants to some of the major findings in behavioral science on key factors that influence real people's behavior. It includes solving one short case on how environments can be designed to steer behavior.