Recently I was asked to join a project on improving the customer experience of waiting at an upper-end photo retailer. Naturally, waiting is not nice. Most often waiting is “dead time” – that dreadful experience of one wanting for a part of their life to go away (pass) as fast as possible.
When it comes to waiting, the guiding behavioral science principles are “empty time is a drag” and “make waiting time useful, interesting, not necessarily pleasant” – you want people to leave eventually.
From a decision-making psychology perspective, US Public Health spokespeople communicate the flu vaccine’s effectiveness in a severely flawed manner.
They mention the "Guesstimate" 30% as the effectiveness of this year’s flu vaccine.
Public authorities (especially those in healthcare) must communicate to ordinary citizens in ways in which ordinary citizens understand the message. Communicating risk information to the general public is a bit more complicated than just throwing around p...
A marginalized ethnic group’s tradition of blatantly displaying wealth gives some valuable insights on financial behavior in the XXIst century world. Moreover, “Conspicuous saving” offers valuable insights for the design of consumer financial products aimed at increasing financial security. (7 min read + an invitation).