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December 8, 2017

A marginalized ethnic group’s tradition of blatantly displaying wealth gives some valuable insights on financial behavior in the XXIst century world. Moreover, “Conspicuous saving” offers valuable insights for the design of consumer financial products aimed at increasing financial security. (7 min read + an invitation).

November 27, 2017

I'm not sure if this is intended to be a Nudge that leverages the conformation with the desired behavior when people are being observed - the behavior is visible to others. 

It might very well be some form of art that I don't understand.

The picture was taken in the restroom of a restaurant in The Hague - The Netherlands.  

November 21, 2017

In the majority of presentations on applied behavioral science, it is strongly emphasized the fact that Nudges are low-cost (cheap) interventions/ changes that have a disproportionally large impact on the desired outcome.

I believe that this is, mostly, an exaggerated claim. Nudges are cheap in the same way medicines are cheap. Manufacturing one pill doesn’t cost much, and the pill, usually, is highly effective in achieving the desired outcome.

In the case of Nudges, behavioral interventions such...

August 9, 2017

Behavioral design means influencing what people do (behavior) by modifying (designing) the environment in which the behavior takes place.

The changes in context (aka. behavioral interventions) can have different levels of firmness - the extent to which they restrict the users' freedom exhibiting behaviors that are different from the one desired by the designers.  

At the first level of firmness, the changes in the environment are subtle and aim at guiding behavior.

For example, the do not disturb...