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November 20, 2015

When designing and testing a behaviorally informed intervention, there are two extreme approaches: (1) Precision Knife Approach and (2) Firing a Cannon Approach.

In the Precision Knife Approach, we design a simple intervention that uses only one or two features that vary (independent variables). We subsequently run an experiment (Randomized Control Trial – RCT) to investigate each feature’s effect on the target behavior (Dependent variable).

The Precision Knife Approach is rooted in rigorous acade...

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