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January 29, 2018

From a decision-making psychology perspective, US Public Health spokespeople communicate the flu vaccine’s effectiveness in a severely flawed manner. They mention the "Guesstimate" 30% as the effectiveness of this year’s flu vaccine. Public authorities (especially those in healthcare) must communicate to ordinary citizens in ways in which ordinary citizens understand the message. Communicating risk information to the general public is a bit more complicated than just throwing around p...

January 10, 2018

Choice paralysis should be the nemesis of all retailers in the developed world. If people can’t make a choice when faced with an abundance of options to chose from, then sales should go down. Yet, to the best of my knowledge, there is no comprehensive study to show that an increase in the number of options leads to a decrease in sales. Below are a few potential explanations for the absence of choice paralysis.

November 21, 2017

In the majority of presentations on applied behavioral science, it is strongly emphasized the fact that Nudges are low-cost (cheap) interventions/ changes that have a disproportionally large impact on the desired outcome.

I believe that this is, mostly, an exaggerated claim. Nudges are cheap in the same way medicines are cheap. Manufacturing one pill doesn’t cost much, and the pill, usually, is highly effective in achieving the desired outcome.

In the case of Nudges, behavioral interventions such...