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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Marketing and human behavior building: See your customer in 4D

July 12, 2016

Marketers have to work with or for clients, customers, consumers, potential clients, target groups, people, etc. But regardless of the names we use to describe who marketers are dealing with, the naked truth is that all these terms stand for humans. What you call them has no real importance.


At first glance this is trivial. I personally don’t believe it is so obvious that in our daily work we deal with humans and my belief is based on observation, not on hunches. Too often marketers as well as other professionals simply ignore human nature. I honestly hope that ignoring human nature is due to mere lack of knowledge on the topic.


The core of a marketer’s job is to understand, predict and influence human behavior, or at least a very small part of it. Quite often, endeavors aimed at understanding or influencing the