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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Loss Aversion in a Package

August 17, 2016

I bought a set of two HP ink cartridges (black and color) and they came in this packaging.



Even if I know that I was supposed to get two cartridges and paid for two, seeing the packaging with three slots (two with the cartridges and one empty) creates the feeling that “something is missing”. It’s like there were supposed to be three and I only got two.


This packaging is a waste of materials and induces a negative affect (feeling) in clients. Why HP? Why?