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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Beyond Nudge (Interview Prefacing my Upcoming talk at the AMSRS Conference)

Kerry Sunderland: Nick Naumof is a thought leader in applied behavioural science and author of It Makes (No) Sense – In Between the Joy of Gaining and the Fear of Losing. He describes himself as a behavioural scientist rather than a behavioural economist – while acknowledging the borders between disciplines are very permeable – because his focus is much broader than just decisions in the realm of economics.


This interview was originally published on