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Toothpaste: The Ideal Feedback Mechanism

December 5, 2016

Toothpaste: we all use it (hopefully) at least twice a day.


Toothpaste is big business. The global toothpaste market in 2015 was estimated at US$12.6 Billion. That’s similar to GDPs of countries such as Albania, Mozambique and Burkina Faso.


Promoting toothpaste is big business as well. Annually P&G spends $192 million on advertising for Crest alone in the USA.


Dentists and other dental professionals promote and encourage people to use toothpaste (sometimes a particular brand and not entirely for free).