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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Seven Ironies of Applying Behavioral Science

June 7, 2017

Now that the number of (self-proclaimed) behavioral economics / behavioral science experts has exploded and that “nudge” became just another buzzword mostly voided of meaning, I decided to resurrect this 2014 text (with some updates).

 

The list of Seven Ironies of Applying Behavioral Science refers to naïve people who think that reading one book on behavioral science and watching very catchy videos (with Dan Ariely, of course) makes them ready to apply the insights of behavioral science. The list does not refer to true experts.