When it comes to sending emails to existing and prospective clients, clicks and engagement are the subjects of most discussions. And it makes sense. But what if an email can play an important role in the customers’ experiences without even being opened? It’s a bit counter-intuitive, I know. But here’s an example of such an email.
A bit of background information
Soon after my wife and I moved to the USA, we subscribed to Hello Fresh, a meal kit delivery service, and we’ve been using happily for about three years now. Meal-kit services such as Hello Fresh send the ingredients and recipes for three (or more) meals every week. The Meal-kit comes in a box delivered by mail.