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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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The Self-Defeating Fight against Vaccination Refusal a Behavioral Science analysis in 5 Points

December 11, 2015

In reaction to the persisting decrease of vaccination rates in developed countries, public authorities, the media and nonprofits counteract with information campaigns. In my opinion, this approach is self-defeating because it ignores the phenomenon’s behavioral realities.