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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Use Strategic Prudence and Tactical Risk Taking - The second principle of Riding Randomness

November 15, 2017

This is an excerpt from my my new book – Riding Randomness: Another kind of success story.  

If you like my writing and know a publisher or literary agent who would be open to getting the book in print, I will be forever grateful for the introduction.


Success stories and motivational speakers over-emphasize on taking risks and preach risk-taking as the panacea for achieving success. What they fail to say is that taking risks is what made a lot of people bankrupt or even dead. Taking risks exposes you to all sorts of outcomes that depend on pure chance. Sure, you might win ten million dollars, but you might lose everything you have and jeopardize your children’s future.