Please reload

Recent Posts

Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

Please reload

Featured Posts

When Behavioral Economics Clashes with Traditional Economics - applications of behavioral science don’t happen in a vacuum

January 3, 2017

People who work in behavioral economics (to be accurate, most often, behavioral science) somehow claim that their field – behavioral economics – is superior to that of traditional (pure) economics.


I’m very fortunate to have a very good understanding of behavioral science and a reasonably good understanding of traditional (normative) economics.


I believe that there is an ignored conflict between applied behavioral science and traditional economics:

applied behavioral science endeavors clash with free market economics.