All Payments Are Uncomfortable

 

Parting with one’s money brings a psychological discomfort called by psychologists
The Pain of Paying

 

There is room for Design in Payments
because

The Discomfort of Paying Depends More on

 

How One Pays

 

than on

 

How Much One Pays

The Level of (dis)comfort of a Payment (unconsciously) Influences the Purchase Decision

Get the Design Payments Workshop and Learn: ​

  • How payments can be more or less Comfortable depending on factors other than the amount paid,

  • The five major factors that influence a Payment’s Smoothness (the level of pain of paying),

  • One major violation of rationality made when thinking about money,

  • The (dis)comfort of different methods of payment such as cash, credit cards etc.,

  • How to influence the level of pain of paying experienced by people.

And ... It doesn’t end here
 
You will Apply what you Learned by Solving two Case Studies.
Psychology of Money applied in payment design

Design Payments
How to Make Payments More or Less Comfortable

4 Hours Highly Interactive Workshop

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Engaging content from Nicolae who provides both an academic and real world perspective on how people think and make decisions about money.

Paul  Flood, Managing Director Storm Software