Behavioral Design for Health & Wellness

Most Real People Want to Have a Healthy Life-Style, but Often Give into the Temptation of Less Healthy Choices such as Cake instead of Fruit or Fries over Salad.
Good health-wellness services make the healthier option the natural choice.

Many Health & Wellness Programs Assume People Have Infinite Willpower.

Diets include counting calories and showing lots of self-control.


Physical activity programs assume time availability and resistance to the temptation of  "I'll just do it tomorrow".


Preventive health programs over-emphasize on the future benefits while the unpleasant things are kept in the present.

However, many real people do not have a lot of willpower. Thus, occasionally giving into temptation is only natural.

The best way to improve health & wellness services is to replace the reliance on willpower with good behavioral design.
This way, resisting temptation will be needed less.
Acknowledging human imperfections such as limited willpower, procrastination and forgetfulness is the first step in designing better health & wellness services.

Making the healthy option the natural choice is the best way to not rely on willpower.

Design is a lot more powerful than self-control.

Behavioral Design for Health & Wellness Workshop

Get a clear picture on the psychological shortcomings people have that are related to health & wellness.

Become acquainted with real-life examples of how behavioral science can improve health & wellness services.

Participate in a hands-on behavioral design session on a topic of interest for your company / organization.

Contact Nick Naumof to talk about how Behavioral Design can help improve your health and wellness programs.

  • Twitter Classic
  • LinkedIn Classic
  • Facebook App Icon