Most Real People Want to Have a Healthy Life-Style, but Often Give into the Temptation of Less Healthy Choices such as Cake instead of Fruit or Fries over Salad.
Good health-wellness services make the healthier option the natural choice.

Behavioral Design for Health & Wellness

Diets include counting calories and showing lots of self-control.


Physical activity programs assume time availability and resistance to the temptation of  "I'll just do it tomorrow".


Preventive health programs over-emphasize on the future benefits while the unpleasant things are kept in the present.

Many Health & Wellness Programs Assume People Have Infinite Willpower.

However, many real people do not have a lot of willpower. Thus, occasionally giving into temptation is only natural.

The best way to improve health & wellness services is to replace the reliance on willpower with good behavioral design.
This way, resisting temptation will be needed less.

Behavioral Design for Health & Wellness Workshop

Participate in a hands-on behavioral design session on a topic of interest for your company / organization.

Become acquainted with real-life examples of how behavioral science can improve health & wellness services.

Get a clear picture on the psychological shortcomings people have that are related to health & wellness.

Acknowledging human imperfections such as limited willpower, procrastination and forgetfulness is the first step in designing better health & wellness services.

Making the healthy option the natural choice is the best way to not rely on willpower.

Design is a lot more powerful than self-control.

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Contact Nick Naumof to talk about how Behavioral Design can help improve your health and wellness programs.