Truly effective marketing communication leads to behavioral change.
Information campaigns, raising awareness and attempting to change attitudes do not work as expected or at all in achieving behavioral change.
Behavioral science insights help increase marketing communication’s effectiveness in changing behaviors.
Behavioral insights can be applied at both strategic and tactical levels.
Get a clear picture on what drives human behavior and how it can be influenced.
Become acquainted with a simple framework on how you can apply behavioral insights in marketing communication.
Participate in a hands-on session on improving communication’s effectiveness by applying behavioral science insights.
Behavioral Science for Marketing Communication Workshop
Facts on Behavioral Science for Marketing Communication - Workshop:
4 hours (2 hours presentation, 2 hours hands-on exercises),
up to 20 participants,
on-site in-person delivery available,
remote online-training-platform delivery available.
Contact Nick Naumof
Contact me to talk about how your organization can benefit from learning how to apply behavioral science insights in its marketing communication.
I customize my programs to fit the specific needs of each corporate client.
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