Keep Up With the Others – Social Competition

The social influences on human behavior have evolutionary roots. As products of evolution, humans have to achieve two evolutionary macro-goals: Survival and Successful reproduction. Evolution is not a nice and fluffy egalitarian process. Evolution, by its very nature, implies selection. In turn this implies that not all individuals get to send their genes into the next generation – successful reproduction. Some die before having offspring, others can’t find a mate with whom to have children, others find a mate, but of low quality and subsequently their offspring are of low quality too and in a couple of generations their offspring will not have children and so on. The main social consequence

Doing What Others Do – Peer Influences

Groups are by their very nature a number of people who share various things. Groups are held together by shared values, common goals, similarities among members and, most importantly, norms. The norms of a group are both formal and informal. The two types of rules can coexist without any real issues. Formal norms are the written rules that all members of a group have to respect and obey. For example if the social group Manchester United Football Fans Organization has a rule book that each and every member has to comply to. Such a rule might be something like this: All members of the group will never support Manchester City. Manchester City and Manchester United are rivals and a rule that for

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