One Seriously Risky Assumption in Designing Behavioral Interventions

Many years ago, living as a care-free-single-young-man, I was ordering a lot of pizza to complement the endless supplies of beer that were in my fridge. At one point, I ordered pizza from a different company than the usual one and, with the first order, I received a fridge magnet with the company’s logo and phone number. I placed the magnet on the fridge door and every time I went to get a beer, I saw the magnet. Since the day of putting the magnet on the fridge door, I ordered pizza only from this new company (other factors – e.g. fast delivery - contributed as well). From a behavioral perspective, there are several beautiful aspects of the fridge magnet with the pizza order phone number: i

Seven Ironies of Applying Behavioral Science

Now that the number of (self-proclaimed) behavioral economics / behavioral science experts has exploded and that “nudge” became just another buzzword mostly voided of meaning, I decided to resurrect this 2014 text (with some updates). The list of Seven Ironies of Applying Behavioral Science refers to naïve people who think that reading one book on behavioral science and watching very catchy videos (with Dan Ariely, of course) makes them ready to apply the insights of behavioral science. The list does not refer to true experts. The number zero irony is that virtually all readers of this post will think that they are the experts and that it is other people who are the naïve ones. Luckily for o

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