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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Behavioral Design: When to Fire a Cannon and When to Use a Precision Knife

November 20, 2015

When designing and testing a behaviorally informed intervention, there are two extreme approaches: (1) Precision Knife Approach and (2) Firing a Cannon Approach.

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