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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Brexit and Regret: Psychology, Not Politics

June 27, 2016

Last Thursday (June 23 2016) Brits voted in a referendum for leaving the European Union. The next day, when results came in, there was a generalized surprise. Almost nobody expected the results to be 52% for leaving and 48% for remaining in the EU.