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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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A Story about Gifts

December 20, 2016

About a year ago, I received a Fitbit as a gift from my wife. This wasn’t a surprise since, when she asked what I’d like for my name-day (Saint Nicholas – Dec. 6), I mentioned that I’m considering getting a Fitbit, but I wasn’t comfortable paying $100+ on something to wear on my wrist.  For those who don’t know me personally, I’m quite stingy when it comes to buying objects for myself.