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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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What Happens if You Return Your Gifts

December 30, 2016

Americans return approx. 10% of their Christmas gifts. Overall, people don’t just get their money back. They use the refund to buy other things (usually from the same shop – I assume). Interestingly, these new purchases are, on average, 60$ above the full amount they received for the returned item.