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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Why Maslow’s Hierarchy of Needs is Dead Wrong

May 22, 2017

In 1943, American psychologist Abraham Maslow introduced his theory on the Hierarchy of Needs, which he later developed further. This theory and the graphical representation of human needs in the form of a pyramid (a triangle to be more accurate) became very famous in both academia and popular culture.