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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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Seven Ironies of Applying Behavioral Science

June 7, 2017

Now that the number of (self-proclaimed) behavioral economics / behavioral science experts has exploded and that “nudge” became just another buzzword mostly voided of meaning, I decided to resurrect this 2014 text (with some updates).