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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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One Seriously Risky Assumption in Designing Behavioral Interventions

June 12, 2017

Many years ago, living as a care-free-single-young-man, I was ordering a lot of pizza to complement the endless supplies of beer that were in my fridge. At one point, I ordered pizza from a different company than the usual one and, with the first order, I received a fridge magnet with the company’s logo and phone number.