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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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The Stroop task in real-life

December 1, 2017

"Say out-loud the color of the word" is the typical instruction in the Stroop Task. The trick is that when when green is in green font, people have no problem with answering correctly under time pressure. However, when green