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Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design

March 6, 2018

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When Behavioral Economics Clashes with Traditional Economics - applications of behavioral science don’t happen in a vacuum

January 3, 2017

People who work in behavioral economics (to be accurate, most often, behavioral science) somehow claim that their field – behavioral economics – is superior to that of traditional (pure) economics.