All Payments Are Uncomfortable
Parting with one’s money brings a psychological discomfort called by psychologists
The Pain of Paying.
There is room for Design in Payments
The Discomfort of Paying Depends More on
How One Pays
How Much One Pays
How to Make Payments More or Less Comfortable
4 Hours Highly Interactive Workshop
The Level of (dis)comfort of a Payment (unconsciously) Influences the Purchase Decision
Get the Design Payments Workshop and Learn:
How payments can be more or less Comfortable depending on factors other than the amount paid,
The five major factors that influence a Payment’s Smoothness (the level of pain of paying),
One major violation of rationality made when thinking about money,
The (dis)comfort of different methods of payment such as cash, credit cards etc.,
How to influence the level of pain of paying experienced by people.
And ... It doesn’t end here
You will Apply what you Learned by Solving two Case Studies.
Not sure yet?
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Engaging content from Nicolae who provides both an academic and real world perspective on how people think and make decisions about money.
Paul Flood, Managing Director Storm Software